Southern marketing : theory and applications : proceedings of the Refereed Section of the 1994 Australian Marketing Conference /

Southern marketing : theory and applications : proceedings of the Refereed Section of the 1994 Australian Marketing Conference /

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Bibliographic Details
Corporate Authors: Australian Marketing Conference, University of South Australia, Elton Mayo School of Management. Marketing Science Centre
Other Authors: Riquier, Christopher, Sharp, Byron M.
Format: Conference Proceeding Book
Language:English
Published: Adelaide : Marketing Science Centre, Elton Mayo School of Management, University of South Australia, [1994].
Subjects:
Marketing > Congresses.
Marketing > Australia > Congresses.
Consumer behavior > Congresses.
Description
Physical Description:620 p. : ill. ; 30 cm.
Bibliography:Includes bibliographical references.
ISBN:0863962378

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