Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings /

Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings /

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Detalhes bibliográficos
Autores corporativos: University of Auckland. Dept. of Marketing, Australia New Zealand Marketing Educators' Conference
Outros Autores: Martin, Andrea M., Starr, Richard G.
Formato: Anais de Congresso Livro
Idioma:English
Publicado em: Auckland, N.Z. : Dept. of Marketing, University of Auckland, [1996].
Assuntos:
Marketing > Congresses.
Marketing > Study and teaching > Congresses.
Descrição
Descrição do item:Forty-five papers.
Descrição Física:2 v. (xxiv, 904 p.) : ill. ; 30 cm.
Bibliografia:Includes bibliographical references.
ISBN:0473042460 (v. 2 : pbk.)
0473041979 (v. 1 : pbk.)
Acesso:Distribution limited to marketing educators.

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