Marketing education and the real world and Dynamic marketing in a changing world; combined proceedings.

Marketing education and the real world and Dynamic marketing in a changing world; combined proceedings.

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Dettagli Bibliografici
Ente Autore: American Marketing Association
Altri autori: Becker, Boris W. (ed.), Becker, Helmut, 1937- (ed.)
Natura: Libro
Lingua:English
Pubblicazione: Chicago, [1973]
Serie:Series (American Marketing Association) ; no. 34.
Soggetti:
Marketing > Congresses.
Marketing > Study and teaching > Congresses.

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