American Marketing Association, Becker, B. W., & Becker, H. (1973). Marketing education and the real world and Dynamic marketing in a changing world: Combined proceedings.
Citação do estilo Chicago (17ª ed.)American Marketing Association, Boris W. Becker, e Helmut Becker. Marketing Education and the Real World and Dynamic Marketing in a Changing World: Combined Proceedings. Chicago, 1973.
Citação MLA (8ª ed.)American Marketing Association, et al. Marketing Education and the Real World and Dynamic Marketing in a Changing World: Combined Proceedings. 1973.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.