Marketing education and the real world and Dynamic marketing in a changing world; combined proceedings.

Marketing education and the real world and Dynamic marketing in a changing world; combined proceedings.

Gespeichert in:
Bibliographische Detailangaben
Körperschaft: American Marketing Association
Weitere Verfasser: Becker, Boris W. (ed.), Becker, Helmut, 1937- (ed.)
Format: Buch
Sprache:English
Veröffentlicht: Chicago, [1973]
Schriftenreihe:Series (American Marketing Association) ; no. 34.
Schlagworte:
Marketing > Congresses.
Marketing > Study and teaching > Congresses.
Beschreibung
Beschreibung:xxv, 566 p. illus. 28 cm.
Bibliographie:Includes bibliographical references.

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