Changing marketing and marketing change : 1970 spring conference abstracts of papers /

Changing marketing and marketing change : 1970 spring conference abstracts of papers /

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Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Borden, Neil H. (Neil Hopper), 1931-, Gale, Christopher
Format: Book
Language:English
Published: Chicago : American Marketing Association, 1970.
Series:Series - American Marketing Association ; 31
Subjects:
Marketing > Congresses.
Marketing > Abstracts.

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