A new measure of responsibility for marketing : 1968 June conference proceedings, June 17-19, 1968 /

A new measure of responsibility for marketing : 1968 June conference proceedings, June 17-19, 1968 /

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Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Cox, Keith K. (Keith Kohn), Enis, Ben M. (Ben Melvin), 1942-
Format: Book
Language:English
Published: Chicago : American Marketing Association, 1968.
Series:Series - American Marketing Association ; no. 27
Subjects:
Marketing > Congresses.
Description
Physical Description:396 p. : ill. ; 28 cm.
Bibliography:Includes bibliographical references and index.

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