Business research for decision making /
Gespeichert in:
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Belmont, Calif. :
Wadsworth,
c1993.
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| Ausgabe: | 3rd ed. |
| Schriftenreihe: | Series in management
The Series in marketing |
| Schlagworte: |
Inhaltsangabe:
- Ch. 1. The Role of Business Research in the Decision-Making Process
- Ch. 2. Scientific Inquiry
- Ch. 3. Secondary Data Collection in Business Inquiry
- Ch. 4. Problem and Proposal Development and Evaluation
- Ch. 5. Fundamentals of Research Design
- Ch. 6. Foundations of Measurement
- Ch. 7. Scaling and Instrument Design
- Ch. 8. Sampling Design
- Ch. 10. Model Building: Selection and Use
- Ch. 11. Basic Data Preparation and Analysis
- Ch. 12. Analysis of Variance and Regression Techniques
- Ch. 13. Advanced Multivariate Analysis
- Ch. 14. Ethical Considerations in Business Research
- Ch. 15. Research Reporting
- Ch. 16. Evaluation of Business Research
- Appendix A: A Practitioner's Guide to Secondary Business Information Sources
- Appendix B: A Guide to Selected Statistical Packages for Business Research
- Appendix C: Selected Statistical Tables.