Modeling the "Three C's" : a multiple choice experiment approach /

Modeling the "Three C's" : a multiple choice experiment approach /

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Bibliographic Details
Main Author: Brazell, Jeff D.
Corporate Author: Australian Graduate School of Management
Other Authors: Midgley, David, Devinney, Timothy Michael, 1956-
Format: Book
Language:English
Published: Sydney : Australian Graduate School of Management, University of New South Wales, 1998.
Series:Working paper series Australian Graduate School of Management) ; 98-006.
Subjects:
Marketing.
Competition.
Consumer satisfaction.

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