Applications of the sciences in marketing management. /

Applications of the sciences in marketing management. /

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Bibliographic Details
Corporate Author: Krannert Graduate School of Industrial Administration
Other Authors: Pessemier, Edgar A., 1922- (ed.), Bass, Frank Myron, 1926- (ed.), King, Charles W (ed.)
Format: Book
Language:English
Published: New York, : Wiley, [1968].
Subjects:
Marketing > Management > Mathematical models.
Consumer behavior > Mathematical models.

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Call Number: A1:AN21G0 B08779
A1:AP22D0 B07397
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