Applications of the sciences in marketing management. /

Applications of the sciences in marketing management. /

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Bibliografske podrobnosti
Korporativna značnica: Krannert Graduate School of Industrial Administration
Drugi avtorji: Pessemier, Edgar A., 1922- (ed.), Bass, Frank Myron, 1926- (ed.), King, Charles W (ed.)
Format: Knjiga
Jezik:English
Izdano: New York, : Wiley, [1968].
Teme:
Marketing > Management > Mathematical models.
Consumer behavior > Mathematical models.
Opis
Opis knjige/članka:"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Fizični opis:xiv, 456 p. : illus. ; 24 cm.
Bibliografija:Includes bibliographies.

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