Applications of the sciences in marketing management. /

Kaydedildi:
Detaylı Bibliyografya
Müşterek Yazar: Krannert Graduate School of Industrial Administration
Diğer Yazarlar: Pessemier, Edgar A., 1922- (ed.), Bass, Frank Myron, 1926- (ed.), King, Charles W (ed.)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York, : Wiley, [1968].
Konular:
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245 0 0 |a Applications of the sciences in marketing management. /  |c Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier. 
260 |a New York, :  |b Wiley,  |c [1968]. 
300 |a xiv, 456 p. :  |b illus. ;  |c 24 cm. 
500 |a "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966." 
504 |a Includes bibliographies. 
650 0 |a Marketing  |x Management  |x Mathematical models. 
650 0 |a Consumer behavior  |x Mathematical models. 
700 1 |a Pessemier, Edgar A.,  |d 1922-,  |e ed. 
700 1 |a Bass, Frank Myron,  |d 1926-,  |e ed. 
700 1 |a King, Charles W,  |e ed. 
710 2 |a Krannert Graduate School of Industrial Administration. 
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