The financial impact of marketing delays /

The financial impact of marketing delays /

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Bibliographic Details
Main Author: Collins, Brett
Corporate Author: University of Melbourne. Graduate School of Management
Other Authors: Rickard, J. A. (John Anthony), 1945-, Russell, Allen M. (Allen Maurice)
Format: Book
Language:English
Published: [Parkville, Vic.] : University of Melbourne, Graduate School of Management, 1990.
Series:Working paper (University of Melbourne. Graduate School of Management) ; 1990, no. 4.
Subjects:
Marketing > Management > Mathematical models.
Cash flow > Mathematical models.
Description
Physical Description:15, 6 p. ; 30 cm.
Bibliography:Bibliography: p. 15.
ISBN:0732502187 :
ISSN:ISSN 0815-1032 ;

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