Marketing research and knowledge development : an assessment for marketing management /

Marketing research and knowledge development : an assessment for marketing management /

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Bibliographic Details
Main Author: Myers, John G.
Other Authors: Greyser, Stephen A (joint author.), Massy, William F (joint author.)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1980.
Subjects:
Marketing research > United States.

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