Marketing research and knowledge development : an assessment for marketing management /

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Bibliographic Details
Main Author: Myers, John G.
Other Authors: Greyser, Stephen A (joint author.), Massy, William F (joint author.)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1980.
Subjects:
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245 1 0 |a Marketing research and knowledge development :  |b an assessment for marketing management /  |c John G. Myers, William F. Massy, Stephen A. Greyser. 
260 |a Englewood Cliffs, N.J. :  |b Prentice-Hall,  |c c1980. 
300 |a xiv, 306 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing research  |z United States. 
700 1 |a Greyser, Stephen A,  |e joint author. 
700 1 |a Massy, William F,  |e joint author. 
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