Industrial marketing : a German-American perspective /

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Bibliographic Details
Other Authors: Backhaus, Klaus, Wilson, David T.
Format: Book
Language:English
Published: Berlin ; New York : Springer-Verlag, c1986.
Subjects:
Description
Physical Description:viii, 373 p. : ill. ; 25 cm.
Bibliography:Includes bibliographies.
ISBN:3540161147 (Berlin)
0387161147 (New York)