The journal of database marketing.
Covers data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection.
Shranjeno v:
| Novi naslov: | Journal of database marketing & customer strategy management (Print) |
|---|---|
| Korporativna značnica: | |
| Format: | Revija |
| Jezik: | English |
| Izdano: |
London [England] ; Lawrence, KS, USA :
Henry Stewart Publications,.
|
| Teme: |
| Izvleček: | Covers data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection. |
|---|---|
| Izdano: | Began in 1993? |
| Opis knjige/članka: | Description based on: vol. 3, no. 1 (1995) An international journal. |
| Fizični opis: | v. : ill. ; 28 cm. Also available in an online version. |
| Pogostost izhajanja publikacije: | Quarterly |
| Format: | Mode of access for electronic version: World Wide Web |
| ISSN: | 1350-2328 1479-182X 1741-2439 |
| Sorodne knjige/članki: | Continued by: The journal of database marketing & customer strategy management. |
| Dostop: | Access to online version restricted to subscribing institutions. |