The journal of database marketing.

Covers data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection.

محفوظ في:
التفاصيل البيبلوغرافية
عنوان جديد:Journal of database marketing & customer strategy management (Print)
مؤلف مشترك: ProQuest Information and Learning Company
التنسيق: دورية
اللغة:English
منشور في: London [England] ; Lawrence, KS, USA : Henry Stewart Publications,.
الموضوعات:
الوصف
الملخص:Covers data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection.
منشور في:Began in 1993?
وصف المادة:Description based on: vol. 3, no. 1 (1995)
An international journal.
وصف مادي:v. : ill. ; 28 cm.
Also available in an online version.
تواتر النشر:Quarterly
التنسيق:Mode of access for electronic version: World Wide Web
تدمد:1350-2328
1479-182X
1741-2439
مواد ذات صلة:Continued by: The journal of database marketing & customer strategy management.
وصول:Access to online version restricted to subscribing institutions.