The journal of database marketing.

Covers data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection.

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Nový název:Journal of database marketing & customer strategy management (Print)
Korporativní autor: ProQuest Information and Learning Company
Médium: Časopis
Jazyk:English
Vydáno: London [England] ; Lawrence, KS, USA : Henry Stewart Publications,.
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210 0 |a J. database mark 
222 0 |a Journal of database marketing 
245 0 4 |a The journal of database marketing. 
246 3 0 |a Database marketing 
260 |a London [England] ;  |a Lawrence, KS, USA :  |b Henry Stewart Publications,. 
300 |a v. :  |b ill. ;  |c 28 cm. 
310 |a Quarterly 
362 1 |a Began in 1993? 
500 |a Description based on: vol. 3, no. 1 (1995) 
500 |a An international journal. 
506 |a Access to online version restricted to subscribing institutions. 
510 0 |a Anbar abstracts 
520 |a Covers data warehousing and mining, GIS, lifestyle and psychographic data, modelling and analysis, building and enhancing databases and data protection. 
530 |a Also available in an online version. 
538 |a Mode of access for electronic version: World Wide Web 
540 |a Current Copyright Fee: GBP25.00  |c 0  |5 Uk 
580 |a Continued by: The journal of database marketing & customer strategy management. 
650 0 |a Database marketing  |v Periodicals. 
710 2 |a ProQuest Information and Learning Company. 
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785 0 0 |t Journal of database marketing & customer strategy management (Print)  |x 1741-2439 
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