The fundamentals and practice of marketing /
Gorde:
| Egile nagusia: | |
|---|---|
| Egile korporatiboa: | , |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
London :
Heinemann,
1984.
|
| Edizioa: | 2nd ed. |
| Gaiak: |
| Alearen deskribapena: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
|---|---|
| Deskribapen fisikoa: | vii, 239 p. : ill. ; 24 cm. |
| Bibliografia: | Includes bibliographies and index. |
| ISBN: | 0434923311 (pbk.) |