Varied consumer choice behavior : a theory, some empirical results, and their practical consequences /
Gorde:
| Egile nagusia: | |
|---|---|
| Erakunde egilea: | |
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Cambridge, Mass. :
Marketing Science Institute,
1982.
|
| Saila: | Report (Marketing Science Institute) ;
no. 82-111. |
| Gaiak: |
| Alearen deskribapena: | On cover : Marketing Science Institute Research Program. Working paper. |
|---|---|
| Deskribapen fisikoa: | 29 p. ; 28 cm. |
| Bibliografia: | Bibliography: p. 28. |