Showing 1 - 20 results of 23 for search 'Marketing Science Institute', Forespørselstid: 0.02s Refine Results
  1. 1
    Altering message spacing to enhance memory of television commercials : working paper /
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    Udgivet 1992
    “...Marketing Science Institute...”
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  2. 2
    Do pioneers really have long-term advantages? : a historical analysis /
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    af Golder, Peter N.
    Udgivet 1992
    “...Marketing Science Institute...”
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  3. 3
    Effective sales promotion lessons for today : a review of twenty years of Marketing Science Institute-sponsored research /
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    af Ruch, Dudley M.
    Udgivet 1987
    “...Marketing Science Institute...”
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  4. 4
    Forming perceptions of overall quality in consumer products : a process of quality element integration /
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    af Silverman, Steven N.
    Udgivet 1995
    “...Marketing Science Institute...”
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  5. 5
    Expert systems for marketing /
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    af Rangaswamy, Arvind
    Udgivet 1987
    “...Marketing Science Institute...”
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  6. 6
    Children learning to buy : the development of consumer information processing skills /
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    af Ward, Scott, 1942-
    Udgivet 1975
    “...Marketing Science Institute...”
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  7. 7
    Cooperative advertising : practices and problems /
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    “...Marketing Science Institute...”
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  8. 8
    National account management : emerging insights /
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    af Shapiro, Benson P.
    Udgivet 1982
    “...Marketing Science Institute...”
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  9. 9
    Consumers' time expenditures : a behavioral model and empirical test /
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    af Hendrix, Philip E.
    Udgivet 1983
    “...Marketing Science Institute...”
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  10. 10
    Strategic marketing and the product life cycle /
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    “...Marketing Science Institute...”
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  11. 11
    Brand choice, purchase incidence and segmentation : an integrated modeling approach /
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    af Bucklin, Randolph E.
    Udgivet 1992
    “...Marketing Science Institute...”
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  12. 12
    B2B E-Commerce /
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    Udgivet 2001
    “...Marketing Science Institute...”
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  13. 13
    Pioneer brand advantage in Japan and the United States /
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    Udgivet 1996
    “...Marketing Science Institute...”
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  14. 14
    Insights from MSI.
    Tidsskrift
    Udgivet 1997
    “...Marketing Science Institute...”
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  15. 15
    Varied consumer choice behavior : a theory, some empirical results, and their practical consequences /
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    af Pessemier, Edgar A., 1922-
    Udgivet 1982
    “...Marketing Science Institute...”
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  16. 16
    A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance /
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    “...Marketing Science Institute...”
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  17. 17
    Organizing to become market-driven : conference summary /
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    af Swartz, Gordon S.
    Udgivet 1990
    “...Marketing Science Institute. Conference...”
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  18. 18
    Viewpoints on the change in consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987 /
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    af Bucklin, Randolph
    Udgivet 1987
    “...Marketing Science Institute Conference...”
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  19. 19
    Comparative analysis for international marketing.
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    af Terpstra, Vern
    Udgivet 1967
    “...Marketing Science Institute (Cambridge, Mass.)...”
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  20. 20
    Multidimensional scaling and related techniques in marketing analysis
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    af Green, Paul E.
    Udgivet 1970
    “...Marketing Science Institute (Cambridge, Mass.)...”
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