Varied consumer choice behavior : a theory, some empirical results, and their practical consequences /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Pessemier, Edgar A., 1922-
Erakunde egilea: Marketing Science Institute
Beste egile batzuk: McAlister, Leigh
Formatua: Liburua
Hizkuntza:English
Argitaratua: Cambridge, Mass. : Marketing Science Institute, 1982.
Saila:Report (Marketing Science Institute) ; no. 82-111.
Gaiak:
LEADER 01227nam a2200289 a 4500
001 c000310276
003 CARM
005 00000000000000.0
008 s1982 mau b 00010 eng d
019 1 |a 2822461  |5 LACONCORD2021 
035 |a (OCoLC)9091984  |5 LACONCORD2021 
043 |a n-us--- 
082 1 |a 658.8343  |2 19 
100 1 0 |a Pessemier, Edgar A.,  |d 1922- 
245 1 0 |a Varied consumer choice behavior :  |b a theory, some empirical results, and their practical consequences /  |c Edgar A. Pessemier and Leigh McAlister. 
260 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c 1982. 
300 |a 29 p. ;  |c 28 cm. 
490 0 |a Working paper / Marketing Science Institute. 
500 |a On cover : Marketing Science Institute Research Program. Working paper. 
504 |a Bibliography: p. 28. 
650 0 |a Consumers  |z United States. 
700 1 0 |a McAlister, Leigh. 
710 2 0 |a Marketing Science Institute. 
830 0 |a Report (Marketing Science Institute) ;  |v no. 82-111. 
852 8 |b CARM  |h A3:AI07C0  |i F07627  |p 0475509  |f BK 
999 f f |i 843a9902-d958-5c67-a18b-77e2c425b601  |s 6a306085-e52a-592f-82a3-d866f84a2850 
952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e F07627  |f A3:AI07C0  |h Other scheme  |i book  |m 0475509