Sales management--new developments from behavioral and decision model research : proceedings of workshop /

Sales management--new developments from behavioral and decision model research : proceedings of workshop /

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Bibliographic Details
Corporate Authors: American Marketing Association, Marketing Science Institute
Other Authors: Bagozzi, Richard P.
Format: Book
Language:English
Published: Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI, 1979.
Series:Report (Marketing Science Institute) ; no. 79-107.
Subjects:
Sales management > Congresses.
Sales management > Decision making > Mathematical models > Congresses.
Description
Physical Description:viii, 388 p. : ill. ; 28 cm.
Bibliography:Includes bibliographies.

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