Do pioneers really have long-term advantages? : a historical analysis /

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Bibliographic Details
Main Author: Golder, Peter N.
Corporate Author: Marketing Science Institute
Other Authors: Tellis, Gerard J., 1950-
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1992.
Series:Report (Marketing Science Institute) ; no. 92-124.
Subjects:
Description
Item Description:Working paper.
Physical Description:35 p. ; 28 cm.
Bibliography:Includes bibliographical references (p. 32-34)