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Forging links between marketing and sponsorship : a theoretical investigation /

Forging links between marketing and sponsorship : a theoretical investigation /

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Bibliographic Details
Main Author: Olkkonen, Rami
Corporate Author: Turun Kauppakorkeakoulu
Format: Book
Language:English
Published: Turku, Finland : Turku School of Economics and Business Administration, 1999.
Series:Turun Kauppakorkeakoulun julkaisuja, Sarja/Series 1-D:1999
Subjects:
Turku School of Economics and Business Administration.
Marketing.
Corporate sponsorship.
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