Forging links between marketing and sponsorship : a theoretical investigation /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Turku, Finland :
Turku School of Economics and Business Administration,
1999.
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| Series: | Turun Kauppakorkeakoulun julkaisuja, Sarja/Series 1-D:1999
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| Physical Description: | 169 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9517389361 (pbk.) |