Cases in marketing

Cases in marketing

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Bibliographic Details
Main Author: Lockley, Lawrence Campbell, 1899-
Other Authors: Dirksen, Charles J. (joint author.), Kroeger, Arthur, 1908- (joint author.)
Format: Book
Language:English
Published: Boston, Allyn and Bacon [1971]
Edition:4th ed.
Subjects:
Marketing > Case studies.

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