Advertising; mass communication in marketing

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Bibliographic Details
Main Author: Littlefield, James E.
Other Authors: Kirkpatrick, Charles A. (Charles Atkinson) (joint author.)
Format: Book
Language:English
Published: Boston, Houghton Mifflin [1970]
Edition:3rd ed.
Subjects:

CARM 1 Store

Holdings details from CARM 1 Store
Call Number: A1:AP21A0 B07407
Copy 1 Available  Place a Hold