Advertising; mass communication in marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston,
Houghton Mifflin
[1970]
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| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | Previous editions by C. A. Kirkpatrick. |
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| Physical Description: | x, 544 p. illus. (part col.), facsims. (part col.), maps. 24 cm. |
| Bibliography: | Includes bibliographical references. |