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| LEADER |
01084nam a2200265 4500 |
| 001 |
c000318856 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
701016s1970 mauabh b 00110 eng |
| 019 |
1 |
|
|a 390762
|z 45100991
|z 55118073
|5 LACONCORD2021
|
| 035 |
|
|
|a (OCoLC)96696
|5 LACONCORD2021
|
| 050 |
0 |
0 |
|a HF5823
|b .L72 1970
|
| 100 |
1 |
|
|a Littlefield, James E.
|
| 245 |
0 |
|
|a Advertising; mass communication in marketing
|c [by] James E. Littlefield [and] C. A. Kirkpatrick.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Boston,
|b Houghton Mifflin
|c [1970]
|
| 300 |
|
|
|a x, 544 p.
|b illus. (part col.), facsims. (part col.), maps.
|c 24 cm.
|
| 500 |
|
|
|a Previous editions by C. A. Kirkpatrick.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Advertising.
|
| 700 |
1 |
|
|a Kirkpatrick, Charles A.
|q (Charles Atkinson)
|e joint author.
|
| 852 |
8 |
|
|b CARM
|h A1:AP21A0
|i B07407
|p 0348453
|f BK
|
| 082 |
0 |
4 |
|a 659.1
|
| 999 |
f |
f |
|i db5c0b47-0b22-53a0-b51d-7df54bc0e41c
|s 60d71b6d-251a-5cc1-8b91-3533713ae8a1
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e B07407
|f A1:AP21A0
|h Other scheme
|i book
|m 0348453
|