Comparative analysis for international marketing.

Comparative analysis for international marketing.

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Bibliographic Details
Main Author: Terpstra, Vern
Corporate Author: Marketing Science Institute (Cambridge, Mass.)
Other Authors: Yoshino, M. Y. (Michael Y.) (joint author.), Sherbini, A. A. (joint author.), Liander, Bertil (ed.)
Format: Book
Language:English
Published: Boston, Allyn and Bacon [1967]
Series:Marketing Science Institute. Series of books
Subjects:
Export marketing.
International business enterprises.

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