Comparative analysis for international marketing.

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Bibliographic Details
Main Author:	Terpstra, Vern
Corporate Author:	Marketing Science Institute (Cambridge, Mass.)
Other Authors:	Yoshino, M. Y. (Michael Y.) (joint author.), Sherbini, A. A. (joint author.), Liander, Bertil (ed.)
Format:	Book
Language:	English
Published:	Boston, Allyn and Bacon [1967]
Series:	Marketing Science Institute. Series of books
Subjects:	Export marketing. International business enterprises.

Description
Physical Description:	xviii, 198 p. 24 cm.
Bibliography:	Bibliography: p. 176-182.

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