Marketing communications; decision-making as a process of interaction between buyer and seller.

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Bibliographic Details
Main Author: Crane, Edgar
Format: Book
Language:English
Published: New York, Wiley [1972]
Edition:2d ed.
Series:The Wiley marketing series
Subjects:

CARM 1 Store

Holdings details from CARM 1 Store
Call Number: A1:AQ23G0 C09300
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