Marketing communications; decision-making as a process of interaction between buyer and seller.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York,
Wiley
[1972]
|
| Edition: | 2d ed. |
| Series: | The Wiley marketing series
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| Subjects: |
| Physical Description: | 499 p. illus. 26 cm. |
|---|---|
| Bibliography: | Bibliography: p. 471-490. |
| ISBN: | 0471184012 |