Innovation and new product marketing /
Uloženo v:
| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
London :
Croom Helm,
c1977.
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| Témata: |
Innovation
> Marketing
> New product marketing
> Individual innovativeness
> Innovators
> Communication
> Influence
> Opinion change
> Opinion leadership
> Innovative behaviour
> New product launches
> Product life cycle
> Predicting return on investment
> New product management
> New product development
> Product performance
> Forecasting approaches
> Predictive models.
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CARM 1 Store
| Signatura: |
A1:AQ09A0 B07366 |
|---|---|
| Jednotka 1 | Dostupné Požadavek |