Innovation and new product marketing /
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
London :
Croom Helm,
c1977.
|
| 主題: |
Innovation
> Marketing
> New product marketing
> Individual innovativeness
> Innovators
> Communication
> Influence
> Opinion change
> Opinion leadership
> Innovative behaviour
> New product launches
> Product life cycle
> Predicting return on investment
> New product management
> New product development
> Product performance
> Forecasting approaches
> Predictive models.
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| 050 | 0 | 0 | |a HD69.N4 |b M53 1977b |
| 082 | 1 | 4 | |a 658.5/75 |2 19 |
| 100 | 1 | |a Midgley, David F. | |
| 245 | 1 | 0 | |a Innovation and new product marketing / |c David F. Midgley. |
| 260 | |a London : |b Croom Helm, |c c1977. | ||
| 300 | |a 296 p. : |b ill. ; |c 23 cm. | ||
| 500 | |a Includes indexes. | ||
| 504 | |a Bibliography: p. 281-290. | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Diffusion of innovations. | |
| 650 | 0 | |a Product management. | |
| 653 | 1 | |a Innovation--Marketing--New product marketing--Individual innovativeness--Innovators--Communication--Influence--Opinion change--Opinion leadership--Innovative behaviour--New product launches--Product life cycle--Predicting return on investment--New product management--New product development--Product performance--Forecasting approaches--Predictive models. | |
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