New product planning : management of the marketing/R&D interface : an annotated bibliography /

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Bibliographic Details
Main Author: Rothberg, Robert R.
Other Authors: Mellott, Douglas W., 1934- (joint author.)
Format: Book
Language:English
Published: Chicago : American Marketing Association, c1977.
Series:Bibliography series (American Marketing Association) ; no. 26.
Subjects:

CARM 1 Store

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Call Number: A1:AM11G0 B09406
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