New product planning : management of the marketing/R&D interface : an annotated bibliography /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
c1977.
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| Series: | Bibliography series (American Marketing Association) ;
no. 26. |
| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | vi, 44 p. ; 23 cm. |
| ISBN: | 0877570914 |