Forming perceptions of overall quality in consumer products : a process of quality element integration /

Forming perceptions of overall quality in consumer products : a process of quality element integration /

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Podrobná bibliografie
Hlavní autor: Silverman, Steven N.
Korporativní autor: Marketing Science Institute
Další autoři: Grover, Rajiv
Médium: Kniha
Jazyk:English
Vydáno: Cambridge, Mass. : Marketing Science Institute, 1995.
Edice:Report (Marketing Science Institute) ; no. 95-103.
Témata:
Quality of products.
Quality control.
Consumer satisfaction.
Popis
Popis jednotky:"April 1995"
Fyzický popis:38 p. ; 30 cm.
Bibliografie:Includes bibliographical references (p.33-38)

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