From market research to advertising strategy and vice-versa : seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973.

From market research to advertising strategy and vice-versa : seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973.

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Bibliographic Details
Format: Book
Language:English
Published: Amsterdam : ESOMAR, [1974?]
Subjects:
Advertising > Congresses.
Marketing research > Congresses.
Advertising strategy > Target group index > Consuming habits > Creative strategy > Advertising > Corporate advertising > Pan-European advertising campaign.

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