(1974). From market research to advertising strategy and vice-versa: Seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973. ESOMAR.
Chicagoスタイル(17版)引用形式From Market Research to Advertising Strategy and Vice-versa: Seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973. Amsterdam: ESOMAR, 1974.
MLA(8版)引用形式From Market Research to Advertising Strategy and Vice-versa: Seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973. ESOMAR, 1974.
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