From market research to advertising strategy and vice-versa : seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973.

From market research to advertising strategy and vice-versa : seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973.

Kaydedildi:
Detaylı Bibliyografya
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Amsterdam : ESOMAR, [1974?]
Konular:
Advertising > Congresses.
Marketing research > Congresses.
Advertising strategy > Target group index > Consuming habits > Creative strategy > Advertising > Corporate advertising > Pan-European advertising campaign.
Diğer Bilgiler
Fiziksel Özellikler:vi, 291 p. : ill. ; 23 cm.
Bibliyografya:Includes bibliographical references.

Benzer Materyaller