A review of international research into promotional effectiveness and its implications for an Australian research agenda.
Gorde:
| Egile nagusia: | |
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| Erakunde egilea: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Kensington, N.S.W. :
Australian Graduate School of Management,
1992.
|
| Saila: | Working paper series (Australian Graduate School of Management) ;
92-011. |
| Gaiak: |
CARM 1 Store
| Alea 1 | Eskuragarri Erreserbatu |
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