APA (7th ed.) Citation

Roberts, J. H. (1992). A review of international research into promotional effectiveness and its implications for an Australian research agenda. Australian Graduate School of Management.

Chicago Style (17th ed.) Citation

Roberts, John H. A Review of International Research into Promotional Effectiveness and Its Implications for an Australian Research Agenda. Kensington, N.S.W.: Australian Graduate School of Management, 1992.

MLA (8th ed.) Citation

Roberts, John H. A Review of International Research into Promotional Effectiveness and Its Implications for an Australian Research Agenda. Australian Graduate School of Management, 1992.