A review of international research into promotional effectiveness and its implications for an Australian research agenda.

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Roberts, John H.
Korporativna značnica: Australian Graduate School of Management
Format: Knjiga
Jezik:English
Izdano: Kensington, N.S.W. : Australian Graduate School of Management, 1992.
Serija:Working paper series (Australian Graduate School of Management) ; 92-011.
Teme:
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100 1 |a Roberts, John H. 
245 1 2 |a A review of international research into promotional effectiveness and its implications for an Australian research agenda. 
260 |a Kensington, N.S.W. :  |b Australian Graduate School of Management,  |c 1992. 
300 |a 18 p. ;  |c 30 cm. 
490 1 |a Working paper series ;  |v 92-011 
504 |a Includes bibliographical references (p. 11-14) 
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650 0 |a Consumers' preferences. 
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