New product introduction : a systems, technology, and process approach /

Read and Learn: why a standardized New Product Introduction (NPI) process plays a vital role in managing costs and profits; how NPI processes can help you bring better products to market faster and more efficiently; the major phases of the NPI process; and how to improve communication from developme...

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Bibliografische gegevens
Hoofdauteur: Viale, J. David
Formaat: Boek
Taal:English
Gepubliceerd in: Menlo Park, Calif. : Crisp Publications, c1998.
Reeks:Fifty-Minute series
Onderwerpen:
Inhoudsopgave:
  • Module I. Forcing Improvements in New Product Introduction
  • Module II. The Key Business Documents
  • Module III. Changing the Organizational Structures
  • Module IV. The Major Phases of the New Product Introduction Process
  • Module V. Conclusion - Breakthrough Thinking.