Customer focus : a strategy for success /

As strategic concepts, customer driven quality and service have moved to the top of the list for most managers. A day does not go by without some reminder of how important these factors have become. The tools that this book uses to examine and develop these topics are both familiar and critical. Mar...

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Bibliographische Detailangaben
1. Verfasser: Langevin, Roger G.
Format: Buch
Sprache:English
Veröffentlicht: [Menlo Park, Calif.] : Crisp, c1998.
Schriftenreihe:Crisp management library ; 18
Schlagworte:
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020 |a 1560524855 (pbk.) 
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050 4 |a HF5415.5  |b .L364 1998 
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100 1 |a Langevin, Roger G. 
245 1 0 |a Customer focus :  |b a strategy for success /  |c Roger G. Langevin. 
260 |a [Menlo Park, Calif.] :  |b Crisp,  |c c1998. 
300 |a x, 99 p. :  |b ill. ;  |c 22 cm. 
490 1 |a Crisp management library ;  |v 18 
500 |a Cover: "Best management practices". 
504 |a Contains bibliographical references. 
505 0 0 |g I.  |t Customer Focus --  |g II.  |t Quality Systems --  |g III.  |t Market Research --  |g IV.  |t Process Management --  |g V.  |t Quality Improvement --  |g VI.  |t Performance Measurement. 
520 |a As strategic concepts, customer driven quality and service have moved to the top of the list for most managers. A day does not go by without some reminder of how important these factors have become. The tools that this book uses to examine and develop these topics are both familiar and critical. Market research, quality systems and performance measures are an essential part of a sound strategy to deliver the best that can be achieved for any customer. 
650 0 |a Total quality management. 
650 0 |a Customer services  |b Quality control. 
650 0 |a Customer relations  |b Quality control. 
852 8 |b CARM  |p 0557235  |f BK 
830 0 |a Crisp management library ;  |v 18 
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