Fund-raising fundamentals : a guide to annual giving for professionals and volunteers /
Every nonprofit organization relies on annual giving as the chief means of raising funds for its yearly operations as well as for maintaining the quality of its programs and expanding the services it provides for the public benefit. A step-by-step, hands-on guide to the basic techniques of annual gi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley,
c1994.
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| Series: | Nonprofit law, finance, and management series.
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| Subjects: | |
| Online Access: | Table of Contents Contributor biographical information Publisher description |
Table of Contents:
- Machine derived contents note: Developing Annual Gift Support by Raising Friends and Building Relationships.
- Asking for Money: Begin with Testing by Mail.
- Direct Mail Acquisition: Constituency Building.
- Donor Renewal: A Communications Art.
- Membership and Membership Associations.
- Groups, Guilds, and Support Organizations.
- Activities, Benefits, and Special Events.
- The Volunteer-Led, Personal Solicitation Annual Giving Campaign.
- Other Ways to Raise Money Every Year.
- Managing the Comprehensive Annual Giving Program.
- Appendices.
- Notes.
- Selected References.
- Index.