Battling big business : countering greenwash, infiltration and other forms of corporate bullying /

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former oil drilling platform achieved its go...

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Bibliographic Details
Other Authors: Lubbers, Eveline
Format: Book
Language:English
Published: Monroe, Maine : Common Courage Press, 2002.
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CARM 1 Store

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Call Number: C13778
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