Battling big business : countering greenwash, infiltration and other forms of corporate bullying /
Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former oil drilling platform achieved its go...
Uloženo v:
| Další autoři: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Monroe, Maine :
Common Courage Press,
2002.
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| Témata: |
CARM 1 Store
| Signatura: |
C13778 |
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| Jednotka 1 | Dostupné Požadavek |